Turning a Small Budget Into a 152x Return for an Everyday Eco-Lifestyle Brand
THE
BACKGROUND
A Brand Built For B2B, Advertised Like B2C
Goenakan Indonesia is a Surabaya-based brand selling eco-friendly products, most of it as custom corporate and event merchandise. Catha Digital was brought in to fix a paid social approach that wasn't speaking to how those buyers actually decide, and turned a small test budget into the most efficient campaign the brand has run to date.
Previous campaigns treated corporate merchandise like impulse retail items: short carousel ads urging followers to buy individual mugs or bags. But B2B procurement officers don't buy single items on impulse; they need reliability, invoice clarity, minimum order volumes, and custom engraving proofs.
THE
STRATEGY
Rebuilding The Funnel Before Touching The Budget
Instead of sending paid traffic to a complicated product catalog, Catha Digital created a high-converting WhatsApp inquiry funnel focused exclusively on event coordinators and HR procurement managers.
Ad creative was redesigned to highlight bulk order turnaround speeds, quality proofs, and case studies of past corporate clients, answering the critical questions before the buyer even initiated contact.
THE
RESULTS
A Small Budget That Proved A Bigger Point
Once the organic groundwork was in place, a modest ad spend of Rp 134,482 reached 3,351 high-intent accounts and produced over Rp 20,400,000 in closed bulk orders within 30 days.
That represents a verified 152x return on ad spend. It wasn't a lucky ad; it was a small amount of paid spend doing exact, targeted work in an aligned funnel.
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